Sales & Negotiation

Customized on-site Workshops

Laridae Consulting offers on-site sales and negotiation workshops for your sales teams and representative networks.  The workshops are ideal for teams from 5-25 people and are customized based on specific needs as developed through close communication with the executive team and sales director.

Workshop Summary

Selling into the marine sector can be very challenging.  Getting the attention of busy customers is difficult, there are often many similar products to choose from, opportunities can have multiple levels of decision makers, and sales people do not always garner the respect that they could deserve.  

The workshop on sales, negotiation and marketing is focused for companies and customers in the ocean technology sector.  Applicable participants should be experienced sales professionals, business development and marketing directors, resellers/agents, and those interested in sharpening their selling skills, improving their organization's sales and marketing programs, aligning product development with customer-facing messages, and creating powerful initiatives to reach more customers.

Participants will interact during the workshop with first-hand experiences, practice new communication concepts, and compete in a challenging real-world negotiation role-play exercise with real prizes! 

Workshop topics

• Understanding your products, services & brand
• Knowing your customers
• Finding new opportunities
• Goals for calls, meetings and presentations
• Communicating towards closing
• Using core selling skills
• Negotiating win-win outcomes (with case study role-play)
• Top-down vs. bottom-up marketing
• Reaching target customers
• Improved social media projects
• Creating low-cost/big-impact marketing initiatives

Host: Eric Siegel